The Pomonan Magazine Pomona Politics

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By Guillermo Gonzalez

Breaking: District 4 Candidate Guillermo Gonzalez Declares other Candidates have Violated Campaign Finance Laws

Published February 26, 2024 | 8:15am PST

Pomona, CA – The campaign committee of Guillermo Gonzalez for Pomona City Council 2024 has learned that both campaigns for Elizabeth Cole and Chara Swodeck are in current violation of Pomona’s campaign expenditure limits. Both candidate’s campaigns agreed to expenditure limits in return for printing a candidate statement. This rule was adopted by the voters in 2022 as part of the charter amendment updates. The city has thus far refused to enforce these expenditure limits, penalize the campaigns of the candidates, or take any meaningful action despite these apparent violations.

We will continue to monitor the situation, but this type of corruption is unacceptable, is contrary to the laws adopted by the city and state and should immediately disqualify these candidates for any position due to their actions. This campaign has reached out to the city and is seeking an immediate remedy. In the interim, the campaign seeks a statement from those organizations and elected officials who have endorsed these candidates to see if they condone such actions and if they will continue to support candidates who have demonstrated a complete lack of integrity and have seemingly violated the city’s campaign expenditure limits. The campaign has also forwarded complaints regarding both campaigns to the FPPC to seek an investigation and immediate remedy.


Organizations or elected officials who have endorsed Chara Swodeck:

Teamsters 1932
Mayor Tim Sandoval
Councilmember John Nolte
Councilmember Victor Preciado
Councilmember Nora Garcia


Organizations or elected officials who have endorsed Elizabeth Cole:

Pomona Police Officers Association
Plumbers and Steamfitters Local 398
Rep. Norma Torres
Councilmember and Assembly Candidate Robert Torres
BizFed PAC

Guillermo4Pomona@gmail.com


Guillermo Gonzalez has a Master of Science in Public Administration from California State University – Los Angeles where he graduated with honors. He has been a resident of Pomona since 2011 and is currently a candidate for Pomona City Council.

Op-ed: Why Transparency is Important and how Pomona Can Achieve it

Transparency is the principle of allowing those affected by administrative decisions to know about the resulting facts and figures and about the process that resulted in those decisions. – ICMA

Published January 12, 2024 | 7:35 am PST

The principle of open government is not new. Throughout our nation’s history we have made progress on making government more accountable and accessible to voters. Yet, many people still feel that government is not responsive to their concerns. This cynicism about government leads to low public participation in elections. In California, 81 percent of eligible voters are registered to vote, and only 41 percent of eligible voters cast ballots. In Pomona, off cycle elections typically see a turnout of 25 percent of registered voters. The lack of voter participation is due to a lack of transparency in decision-making. The voters can change this by insisting Pomona adopt a transparent budget process that engages the community and values their participation.

If you ask any elected official in Pomona if they think government should be participatory, they will likely answer in the affirmative. If you ask these same officials what they are doing to make governing more participatory, you’ll probably get a blank stare. Pomona struggles with finding constructive ways to engage residents in the decision-making process because the city schedules meetings at times that are inconvenient for residents. In 2023 the city announced budget meetings for March 27 at 5:30 pm and another on April 5 at 3:00 pm. These meetings are not accessible to people who work, but then maybe that’s the point of scheduling meetings at times where public participation is not possible. Participatory government is one whose intent is to make itself accessible to residents where they reside and at times that are convenient to them. The metric for these meetings should be the number in attendance, not the number of meetings. Having meetings at times that people cannot attend demonstrates a desire to prevent citizen participation. We should not accept a situation where our elected officials refuse to create forums for meaningful citizen participation.

Government should be collaborative. A collaborative government seeks to find ways to obtain community and stakeholder input on policies and community priorities. It uses an iterative process to inform decision-making. By creating a feedback loop, an iterative process ensures that policies can be adapted to changing conditions or as new information exposes flaws in previous approaches. A collaborative process ensures a dialogue rather than a focus on point-in-time feedback. The City currently employs surveys to obtain resident feedback but does not engage in ongoing discussions about policy implementation, updates on approaches, or alternatives to current approaches. Quarterly and midyear updates and meetings on important city projects should be the norm to ensure that residents remain informed about the status of these projects. These meetings should be more informal than council meetings to ensure that residents have the opportunity to engage in a dialogue with staff and elected officials.

Government should be transparent. Transparency is more than informing the public what the decisions are, it is about informing residents how decisions are made and what factors were considered and rejected, and why. We know the city formulates priorities, but we do not have any understanding why or how these became priorities, or even what issues were rejected and why. Santa Monica employs a budget process where it holds year-round town halls to listen and document community priorities. Through these meetings the city formulates a budget, which is a political document that reflects the values and concerns of the residents. Without question, this is arduous work, but it is necessary towards ensuring a well-functioning and transparent budget process. More importantly, it allows residents to see their participation come to fruition as it becomes city policy.

These ideas are not new, they are part of the core values for Public Administrators and should act to guide elected officials. If Pomona made a sincere effort to adopt these values it would see greater resident participation, greater satisfaction with government, and a city whose policies are more closely aligned with resident values. We must not accept the status quo and must continue to insist that our elected officials agree to abide by these core values; and we must be willing to oust those who are reluctant or refuse to adhere to them.


Guillermo Gonzalez has a Master of Science in Public Administration from California State University – Los Angeles where he graduated with honors. He has been a resident of Pomona since 2011 and is currently a candidate for Pomona City Council.